“The hope is to urge people to reconsider the history & mythology of the cross-country road trip,” says Crosher. “Instead of talking abstractly and fantasizing about the trip west, the idea is to physically move through the very landscape being fantasized.” – NY Times Magazine, Oct 2013
Launching on October 20, 2013, The Manifest Destiny Billboard Project is a series of artist-produced billboards and activations that will unfold along the Interstate 10 Freeway.
Spanning the United States from Florida to the California Coast, the project will map out the American fantasy of Westward expansionism by moving through and punctuating the narrative of the landscape itself.
Initiated by artist Zoe Crosher, the project will be an involved collaboration between LAND and Crosher and several artists, including Eve Fowler, Bobbi Woods, John Baldessari, Matthew Brannon and Mario Ybarra Jr.
This project will allow each of the artists to explore their shared investigations into the development of society and cities, specifically the westward manifestation that has built Los Angeles into the cultural epicenter that it claims today.
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