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Manifest Destiny Billboard Perfume:
To Elicit The Troubled Sense of Hitting The Road West…
“The Houston edition incorporates three new notes: Buttery leather, a dry animalic musk, and fresh gushing oil.”
Zoe Crosher
The Manifest Destiny Billboard Perfume: Mobile, 2013
Custom scent
15 ml. (1/2 oz.)
Edition of 20
$75.00 each, $600 for the series of 10 (one scent for each chapter of The Manifest Destiny Billboard Project)
Co-curator and artist Zoe Crosher creates a custom perfume individualized for each of the 10 locations of the exhibition. The scent reflects notes of a contemporary travelogue across the country, ending in Los Angeles: Rubber, tar, dust, night-blooming jasmine. Mobile includes a top note of Magnolia.
Perfume creation by the Institute for Art & Olfaction, in collaboration with Zoe Crosher.
The original list:
Sweat
Night blooming jasmine
Tobacco
Sun dust
Summer dried pine needle smell
Old car interior/leather
Slight foliage decay
Bourbon
The different additions so far -
Jacksonville, FL: Orange Blossom
Mobile, AL: White Flower
New Orleans, LA: Wet Clay
Houston, TX: Leather, Musk & Oil
San Antonio, TX:
El Paso, TX:
New Mexico:
Tucson, AZ:
Blythe, CA:
Santa Monica, CA: Marine scent? (aromamol: calone)
Crosher writes, “The intention is to give a physicalized reminder of this extraordinarily influential (and often times destructive) 19th century belief which unabashedly dictated the expansion west, that still dictates our movement west, and to gently place/implicate/remind the people unknowingly participating in that landscape along the way.” Momin adds, “By physically moving through and mapping the very landscape that has been so fantasized, dreamed about, and capitalized upon in a breadth of positive and negative ways, the artists have the opportunity to address their work to the idea in a variety of ways – opaque or direct, tangential or political, macro and micro.”
ALL IMAGES COPYRIGHT ZOE CROSHER 2025
CONTACT: Z@ZOECROSHER.COM
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